What are Chatbots and why are they important in E-commerce?

Machine learning is doing wonders in every industry and if we talk about E-commerce, Chatbots are ruling in this industry. Chatbots in e-commerce have become a common name now. Every other e-commerce web or mobile application has this feature to interact with users and give them a different kind of experience. 

What are Chatbots?

Chatbots are AI-powered computer software that simulates communications in real-world with human users in textual or speech form. With the appearance of time, e-commerce platforms have emerged as favourites to consolidate this exciting technology to perform several customer-centric tasks.

Notably, the Chatbots are of two types:

1. Fixed bots

2. AI-based bots

The former bot is defined by particular data being nurtured into the system to obtain a product whereas the latter determines from the environment and conversation endured with the customers.

The benefits of Chatbots in E-commerce

Chatbots are bringing a notable transformation in the world of e-commerce. Since they are a part of AI, they learn and modify themselves to intricate business problems and give quick solutions to user inquiries-just as humans would. The benefits of using chatbots for your e-commerce business are as follows:

• 24x7 availability- Unlike customer support, Chatbots are available 24 hours a day to serve customers and resolve their issues.

• Instant answers- Chatbots take seconds to reply as they are fully human behaviour based bots. They give instant answers to the customer’s queries where humans may lack.

• Consistent answers- Chatbot is really helpful that a customer is satisfied. There is no difference in the answer if a customer asks the same question again and again.

• Recorded answers- If a customer talks to the Chatbot, all the answers are recorded. Whenever needed, a person can take the screenshot of the answer provided by the Bot.

• Endless patience- While customer representatives may lose their patience, Chatbots are incapable of it. Chatbots show the patience that no human is able to provide.

• Personalization- Chatbots can provide more personalized experiences than customer service. They access the history of your interactions with the company and deliver a personalized experience. 

• Reduced cost- Chatbots can help you save a substantial amount of money on your customer service team.

Looking at the benefits of the Chatbots, it is clear that they are the need of the hour for all the e-commerce websites. They resolve many issues which customer support fail to do. If you are such an e-commerce brand that needs a Chatbot for your website, hire Chatbot developers from Ongraph to build interactive & customized chatbots which are AI powered & Machine Learning coded.